Botanic Brand Guidelines
A practical reference for Distributors so posts, graphics, flyers, presentations, and customer-facing pages stay aligned with Botanic.
Brand direction
Use this page as the working reference when Distributors create customer-facing graphics, event materials, social posts, presentations, and simple brand education. Botanic’s direction centers on products people use every day, especially cleaning products, with messaging built around performance, convenience, lower toxicity, and eco-friendly choices.
Clean living. Powerful performance. Smarter everyday use.
The brand should feel modern, trustworthy, effective, fresh, and easy to adopt — not clinical, not crunchy, and not overly soft or feminine.
- Clean
- Modern
- Confident
- Practical
- Fresh
- Premium but accessible
What Distributors should communicate
This works.
This feels cleaner.
I can share this.
This can grow.
Color palette
Recommended system: Clean Performance Palette. This palette balances retail cleaning psychology, eco-conscious trust, and ambassador growth energy without feeling overly “MLM,” overly earthy, or overly feminine. Because the products themselves will already contain color, the master brand system should remain disciplined and clean.
Deep Clean Navy
Fresh Mineral Blue
Clean Leaf Green
Soft Cloud White
Warm Stone
Energy Citrus
Lime Accent
Color usage rules
- Deep Clean Navy: headings, logos on light backgrounds, key navigation, primary buttons, authority elements
- Fresh Mineral Blue: highlights, info panels, freshness cues, supportive graphics, secondary buttons
- Clean Leaf Green: eco/lower-toxicity cues, ingredient standards, certifications, benefit callouts
- Soft Cloud White: primary page background, open space, packaging breathing room
- Warm Stone: secondary background panels, home/lifestyle warmth, subtle contrast areas
- Energy Citrus: CTA accents, offer bars, badges, key conversion moments
- Lime Accent: selective freshness highlights, ingredient callouts, campaign graphics, energetic support details
Because the products/tablets themselves will already carry color, the brand system should stay restrained. The brand should provide the structure and trust; the products can provide the energy and variety.
Typography
Typography should feel clean, high-performing, modern, and highly legible. Use these standards when Distributors build slides, flyers, social graphics, event handouts, and simple web content. It should not feel whimsical, soft-spa, or fashion-editorial.
Manrope
A modern, clean sans-serif with strong readability and a DTC feel. Excellent for websites, brochures, decks, packaging systems, and digital brand use.
Inter
If you need a highly practical web-safe and system-friendly option, Inter is an excellent fallback for UI, long-form text, dashboards, and dense product information.
Headings
Body text
Support text
Logo usage
- Keep generous whitespace around the logo
- Prefer the wordmark on most brand materials
- Use the icon mark sparingly as a support mark, favicon, social avatar, or packaging device
- Do not over-style the logo with heavy gradients, outlines, or shadows
- As the brand evolves, the logo may need a refinement pass to match the new clean-living direction more closely
Photography and imagery direction
Everyday use
Fresh product clarity
Clean-living confidence
Voice and messaging
The brand voice should be direct, modern, and useful. It should feel more like a strong clean-living DTC brand than a wellness-spa brand or a legacy MLM script.
Do
- Lead with performance and simplicity
- Use everyday home language
- Talk about cleaner choices without drama
- Make the message easy to repeat and easy to share
- Sound premium, practical, and modern
Don’t
- Sound soft-spa, overly feminine, or nervous-system focused
- Overdo “wellness” language if the business is moving toward cleaning products
- Use fear-based chemical messaging
- Sound hypey, corporate, or compensation-heavy in retail-facing moments
- Let ambassador materials feel like legal documents
Key messaging pillars
Powerful clean
Smarter routines
Cleaner choices
Better everyday living
Sample approved headline direction
- Powerful clean for real life
- Clean living, made easier
- High-performance home care with smarter ingredients
- Better clean. Less compromise.
- Build with products people use every day
- Share better clean living
- Grow with a brand built for modern homes
- Products people need. A business you can build.
Design system summary
- Use a clean, restrained brand framework
- Let the products provide more of the color variety
- Use navy for trust and authority
- Use blue for freshness and performance
- Use green for eco/lower-toxicity support
- Use citrus sparingly for energy and conversion moments
- Favor whitespace, strong typography, and clean blocks over decorative clutter
