Regulatory Compliance Monitoring Policy
Effective Date: June 11, 2025
Purpose
Botanic, LLC is committed to full compliance with FDA and FTC regulations governing marketing claims for our products. This policy establishes a company-wide program to monitor all promotional activities—including distributor websites and social media profiles, company-owned channels, influencer partnerships, and third-party promotions—for prohibited health claims or “FDA triggering terms” (e.g., phrases implying disease treatment, cure, prevention, or diagnosis without approval, such as “cures,” “treats,” “prevents,” or specific disease references).
This program ensures ethical marketing, minimizes regulatory risks, and applies to all employees, distributors, contractors, and partners involved in promotion.
Scope
Applies to all marketing materials, including but not limited to: websites, social media (Instagram, Facebook, TikTok, X/Twitter, YouTube), emails, advertisements, influencer content, and distributor promotions.
Method
We employ a combination of automated alerts and systematic manual reviews. Google Alerts are configured for our brand names (e.g., “Botanic,” “shopbotanic”) combined with common FDA triggering terms to detect new public content. Native search tools on major platforms, along with resources like Mention and Hootsuite, are used for ongoing searches. All distributors and partners must provide links to their promotional sites/profiles upon agreement. Flagged content triggers immediate manual review by the compliance team, including context evaluation and screenshots.
Frequency
Daily checks of alerts and platform searches.
Monthly full reviews of key channels (e.g., company profiles, top distributors).
Weekly random spot-checks.
Ad-hoc reviews for new campaigns, product launches, complaints, or alerts.
Documentation
All activities are documented in Google Workspace (Sheets/Docs) in a secure compliance folder. Records include timestamps, reviewed URLs/profiles, screenshots, findings (compliant/warning/correction/termination), correspondence, and actions. Retained for at least 7 years per regulatory best practices.
Enforcement and Training
Violations result in warnings, required corrections, or termination.
Annual training for employees and distributors on approved claims vs. prohibited terms.
Quarterly compliance reports shared internally.
Future Enhancements
As the company grows beyond our third year, we plan to invest in enterprise tools (e.g., BrandShield or ZenGRC) for advanced automation.
Responsibility
Managed by the Compliance Team; questions to compliance@shopbotanic.co.
This policy underscores our dedication to responsible practices at shopbotanic.co.
This is a comprehensive list of words and phrases that could trigger a compliance review when used in marketing materials for Botanic, LLC’s products. These are drawn from FDA and FTC guidelines, warning letters, and industry standards.
Search Words and Phrases
We utilize this list to flag any content containing these terms (exact matches, variations, or contextual implications) for manual review, as they may imply unapproved disease claims, unsubstantiated therapeutic effects, or misleading income representations.
This list is not exhaustive but covers the most common triggers based on regulatory enforcement. We use it with Google Alerts and manual searches (e.g., combined with our brand name “Botanic” or our website “shopbotanic”). We update this list periodically, as regulations evolve.
1. Medical Claims (FDA/FTC Prohibited Disease or Treatment Implications)
These suggest diagnosis, cure, mitigation, treatment, or prevention of disease, turning a supplement into an unapproved drug.
Treats / treatment
Cures / cure
Prevents / prevention
Heals / healing
Diagnoses / diagnosis
Mitigates / alleviates symptoms of
Reduces risk of / protects against
Therapeutic / therapy
Remedy / remedies
Anti- [disease, e.g., anti-cancer, anti-inflammatory (in disease context)]
Fights / combats
Relieves [specific disease symptoms, e.g., relieves pain from arthritis]
Eliminates / eradicates
Controls [e.g., controls blood sugar]
Effective against [disease]
Clinically proven to [treat/prevent]
Specific disease references (direct or implied):
Cancer
Diabetes
Alzheimer’s
Anxiety / depression (as medical conditions)
Pain / chronic pain
Inflammation (disease-related)
Infection / antiviral / antibacterial
COVID / virus protection
Autism / ADHD
Seizures / epilepsy
2. Hemp/CBD-Specific Claims (FDA/FTC Prohibited for Hemp-Derived Products)
Hemp/CBD products face extra scrutiny; claims implying medical benefits without approval are common violations.
CBD treats / cures / prevents
Hemp oil for [disease]
Relieves anxiety / pain / sleep disorders
Anti-anxiety / calming effect (implying treatment)
Pain relief / muscle relief (beyond general wellness)
Supports immune health against illness
Neuroprotective
Anti-seizure
THC-free but implies high potency effects
Full spectrum / broad spectrum heals
For pets: treats arthritis / seizures / anxiety in animals
Delta-8 / delta-9 therapeutic benefits
3. Direct Sales/Network Marketing/MLM Claims (FTC/DSA Prohibited Earnings Representations)
These mislead about income potential; focus on “typical” vs. atypical results.
Quit your job
Financial freedom / debt-free
Six-figure income / millionaire
Passive / residual income (without typical earnings disclosure)
Luxury lifestyle / cars / homes / vacations
Easy money / work from home riches
Earn thousands per month
Replace full-time income
Unlimited earning potential
Be your own boss and get rich
High earnings / substantial income
Lifestyle claims implying wealth (e.g., private jets, exotic travel funded by MLM)
Approved by:
Jennifer Lyssy
Founder and CEO
Botanic, LLC
