Ingredient Spotlight: Plant-Derived Colorants

Color Inspired by Nature

Color plays an important role in how we experience products. It helps us identify formulas, distinguish between products, and create a more intuitive user experience. While many products rely on synthetic colorants, some formulations utilize pigments inspired by the natural world.

At Botanic, the colorants used throughout our household cleanser collection are derived from botanical sources, including chlorophyll, betanin, curcumin, and jagua. These naturally inspired pigments help provide visual distinction while maintaining a connection to the plant kingdom.

Ingredient At A Glance

Origin: Plant-Derived

Primary Function: Colorant

Common Uses: Foods, Personal Care Products, Household Products

Biodegradable: Yes

Botanic Category: Botanical Colorants

Why Are Colorants Used In Household Cleansers?

Color serves several practical purposes in household cleaning products.

It can help distinguish different formulas, improve product recognition, and create a more intuitive user experience. Color can also make it easier to identify products stored together in a cleaning cabinet or under a sink.

While color does not contribute to cleaning performance, it can contribute to product clarity and usability.

The Botanical Colorants Used by Botanic

Chlorophyll

Chlorophyll is the naturally occurring green pigment found throughout plants and is responsible for the green color of leaves, grasses, and countless botanical species.

Betanin

Betanin is the naturally occurring red pigment found in beets and is responsible for their rich ruby-red color.

Curcumin

Curcumin is the vibrant golden-yellow pigment naturally found in turmeric root.

Jagua

Jagua is a naturally derived blue pigment sourced from the fruit of the Genipa americana tree.

Addressing Common Questions

Why use plant-derived colorants?

Plant-derived colorants provide visual distinction while maintaining a connection to naturally sourced botanical ingredients.

Do colorants affect cleaning performance?

No. Colorants are used for identification and appearance rather than cleaning performance.

Are plant-derived colorants biodegradable?

Many botanical pigments are biodegradable and originate from renewable plant sources.

Why does Botanic use different colors?

Different colors help distinguish cleanser formulas and create a more intuitive product experience.

The Botanic Perspective

At Botanic, we appreciate the beauty that already exists in nature. The pigments found in plants, roots, fruits, and leaves provide a remarkable palette of colors that have inspired people for generations.

By utilizing botanical colorants where appropriate, we create products that reflect both functionality and our appreciation for the natural world.

Related Ingredient Spotlights

• Chlorophyll
• Betanin
• Curcumin
• Jagua